Launch Compliant Competitions in 7 Days
Done-for-you trade promotions. Design, legal, hosting, and winner draws—all handled.
Have you organised your Christmas promotions?
We'll launch your festive giveaway in 7 days—Spend to Win or Follow to Win, from $950 pilot pricing
Final orders by Dec 10
What's a Trade Promotion?
A marketing competition where customers enter by purchasing, signing up, or engaging. Reward participation instead of discounting.
Examples:
- "Spend $50 and go in the draw to win a weekend getaway"
- "Follow and tag a friend to win a $500 voucher"
- "Refer a friend — you both win!"
Expected Results
- Increased sales & basket size
- Higher brand engagement
- More referrals & repeat customers
- Improved brand recall
Competitions vs Discounts
Stop training customers to wait for sales. Build excitement and loyalty instead.
Maintain full margins
Prize cost spreads across all participants.
Direct margin erosion
20% off = 20% less profit on every sale.
Creates excitement and urgency
"I want to win!"
Trains customers to wait
"I'll buy when it's on sale."
Premium positioning maintained
Seen as generous and engaging.
Devalues brand
Becomes "budget option" in customer minds.
Rich customer data with explicit consent
Email, phone, preferences.
Minimal data
Anonymous transactions. Coupon codes shared widely.
Naturally shareable
"Enter to win!" gets organic reach.
Limited sharing
Discount codes dilute urgency.
Fixed prize cost regardless of entries
Budget predictable.
Cost increases with every sale
Budget unpredictable.
Competition
200 × $100 = $20,000 revenue
Cost of goods: $14,000 (30% margin)
Campaign cost: $2,000
$4,000 net profit
20% Discount
200 × $80 = $16,000 revenue
Cost of goods: $14,000 (30% margin)
No campaign cost
$2,000 net profit
The Clear Winner: Competitions & Trade Promotions
Protect your margins. Build your brand. Grow your customer list.
The Old Way: Too Hard, Too Expensive, Too Risky
Running compliant trade promotions traditionally means navigating a maze of legal requirements, risking costly mistakes, and either hiring expensive agencies or spending weeks doing it yourself.
Legal Complexity
State permits, compliant T&Cs, privacy compliance, consumer law. One mistake = fines or lawsuits.
Agency Costs
Traditional agencies charge $10k-$50k+ per campaign. Only viable for big brands with deep pockets.
Time & Expertise
DIY means weeks of research, legal review, design work, and technical setup. Most SMBs don't have the bandwidth.
Execution Risk
Random draws, winner verification, data handling, reporting. Get it wrong and face regulatory action or brand damage.
That's why big brands use agencies and small businesses stick to discounts.
Until now.
Friendly Competition gives you agency-quality campaigns at a fraction of the cost—compliant, professional, and launched in 7 days.
Idea to Winner in 7 Days
Plan
Campaign concept & offer
Design
Entry flow & creative assets
Approve
Legal, copy, design
Launch
Hosting, tracking, wrap-up
Everything Included
- Campaign concept & setup plan
- Copy, visuals, social media assets
- Hosted branded entry form
- Legal templates & permit guidance
- Winner draw checklist & reporting
- Post-campaign wrap email
You get a complete, worry-free campaign you'll be proud to share.
The Friendly Competition Launch Package
$ 1,500 + GST one-time
7-day setup. No retainers.
100% Satisfaction Guarantee — if you're not thrilled by day 7, you don't pay.
🚀 Claim your SpotOther options:
Starter
Templates + T&Cs Pack
$499 + GST
Agency / Ongoing
Custom pricing for agencies and ongoing campaigns
Custom
Add-on: Independent Review
Pass-through to TPAL independent review service
from $440 + GST
Built by Marketers Who've Run National Promotions
Years of experience running campaigns for major brands, distilled into a simple, repeatable system for small and medium businesses.
Frequently Asked Questions
In most Australian states and territories, trade promotions with prizes valued over certain thresholds require permits. We provide full guidance on permit requirements for your specific campaign and can help you navigate the application process.
We provide comprehensive, legally compliant T&Cs templates tailored to your specific campaign. All templates are reviewed to ensure compliance with Australian Consumer Law and state-specific regulations.
All entry forms are hosted securely and comply with the Australian Privacy Act. We include proper consent mechanisms, privacy notices, and data handling procedures. You retain full ownership of all entrant data.
Our standard package is 7 days from concept approval to live campaign. This includes design, legal review, setup, and testing. Rush timelines are available for an additional fee.
You can provide your own prize, or we can help you source appropriate prizes through our network of suppliers. We'll guide you on prize selection to maximize engagement while staying within budget and compliance requirements.
We Can Only Take 10 New Campaigns per Month
To ensure quality and attention to detail, we limit our monthly client intake. Secure your spot today.